Skies.Co

Engineering Consultant

Engineering Consultant

Year

'23

Client

CV. Sinar Kemenangan Sinergi

Service

Visual Identity Design

An engineering consultancy that wants to ignite positive change through sustainable solutions.

© Skies.Co

Visual Identity

The visual identity translates “refraction” into a system where light, shape and color do the storytelling. The logo mark is built from a stylized “S” that is split and refracted like glass, a quiet symbol of a journey and of perspective changing as understanding grows. It is paired with a light, clean Archivo wordmark that keeps things modern and easy to read. Light Sea Green leads the palette to speak for sustainability, supported by Indigo Dye for reliability, French Grey and Davy’s Grey for adaptability, and black and white smoke for a timeless, clear base. Smooth gradients, prism like shapes and glassy textures become the graphic language, so every application, from stationery to posters, feels like light moving through a lens, while Archivo as the single typeface keeps everything consistent and clear.

Challenge

Engineering brands usually look cold, technical and interchangeable, so they struggle to show the human side and the dedication to the planet behind the work. The challenge was to give SKIES an identity that feels trustworthy and stable like an engineering firm should, but also open, forward looking and clearly committed to a sustainable future.

Positioning

The strategy is built around “Catalyst’s Radiance: Transforming Potential, Illuminating Change”. SKIES, short for Sinar Kemenangan Sinergi, is positioned as a partner that helps people and projects turn their potential into real change, rooted in transparency and dependability. The idea of refraction sits at the center of it, just like light splits into a spectrum when it passes through a prism, a catalyst can spread energy into many good outcomes. It also balances transformation with stability, so the brand feels adaptable and innovative while staying reliable, with clear vision and thoughtful decision making as its backbone.

Challenge

Engineering brands usually look cold, technical and interchangeable, so they struggle to show the human side and the dedication to the planet behind the work. The challenge was to give SKIES an identity that feels trustworthy and stable like an engineering firm should, but also open, forward looking and clearly committed to a sustainable future.

Positioning

The strategy is built around “Catalyst’s Radiance: Transforming Potential, Illuminating Change”. SKIES, short for Sinar Kemenangan Sinergi, is positioned as a partner that helps people and projects turn their potential into real change, rooted in transparency and dependability. The idea of refraction sits at the center of it, just like light splits into a spectrum when it passes through a prism, a catalyst can spread energy into many good outcomes. It also balances transformation with stability, so the brand feels adaptable and innovative while staying reliable, with clear vision and thoughtful decision making as its backbone.

Next project

Silas House