Jayrose

Men's Care

Men's Care

Year

'22

Client

Jayrosse

Service

Visual Identity Design, Packaging Design

A men's care brand dedicated to help men’s looks and feel their best with high quality products that span from perfume to skincare.

© Jayrose

The Identity

The identity translates the strategy approach into a visual language that is clean, crisp, and bold with a twist to reinforce the idea of "confidence" and the brand's commitment to precision and attention to detail.

Jayrosse logo is a stunning representation of the brand's commitment to quality and refinement. The logo combines the "J" monogram with the phi symbol, which represents the golden ratio, a mathematical idea associated with beauty, harmony, and perfection.

Challenge

Jayrosse has experienced remarkable growth in recent years, thanks to its dedication to providing high quality products that meet the evolving needs of its customers. But with the goal of expanding beyond perfume to become a full fledged men's care brand, Jayrosse recognized the need for a new brand identity that would resonate with its target audience and reinforce the brand identity it has built since its establishment.

Positioning

The new brand strategy positions Jayrosse as an "epiphany" that inspires people to prepare themselves physically and mentally to face the world and aim as high as possible. Jayrosse encourages gentlemen to be confident and courageous in everything they do, reflected in the bold and encouraging tagline, "Get ready, get bold.”

Challenge

Jayrosse has experienced remarkable growth in recent years, thanks to its dedication to providing high quality products that meet the evolving needs of its customers. But with the goal of expanding beyond perfume to become a full fledged men's care brand, Jayrosse recognized the need for a new brand identity that would resonate with its target audience and reinforce the brand identity it has built since its establishment.

Positioning

The new brand strategy positions Jayrosse as an "epiphany" that inspires people to prepare themselves physically and mentally to face the world and aim as high as possible. Jayrosse encourages gentlemen to be confident and courageous in everything they do, reflected in the bold and encouraging tagline, "Get ready, get bold.”

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